With a vast array of different solutions available, you don’t necessarily have to dig deep into the comms team’s budget to get the most suitable software for your organization – in fact, there are many free video editing software options available to fit your brief. With this in mind, it can be helpful to understand the range of video editing software options, from adding music to choosing After Effects templates.

While many communicators have multi-faceted skillsets, not all of us are masters of video production.

The best software for creating internal communications videos

Information shared via video is said to be easier to retain.

Visual information is easier to process, which can be useful for time-crunched employees.

They are already an essential way many employees communicate - especially Gen-Z and Millennial workers whose consumption of video is higher than previous generations.

In case you haven’t yet started to include internal communications videos in your comms strategy, there are at least three key reasons you should:

The benefits of internal communications videos Let’s take a look at why internal communications videos increase employee engagement, and which free and low-cost video editing tools you should consider as an internal comms professional. That’s because video isn’t just a powerful marketing tool – it is also a fast-growing medium for internal communicators, with asynchronous video now a popular way for organizations to collaborate and share news internally. Intuitive video creation and editing tools have become essential for organizations. Here’s our rundown of free or low-investment editing tools for bringing your internal communications videos to life. James McQuivey, Forrester), then it’s no surprise that communicators are experimenting more with the medium. If it’s true that “a minute of video is worth 1.8 million words” (Dr.

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